What if by donating one hour
you could
create something
BIGGER?
Three years ago, we turned those questions into a global movement. Working for Change is an initiative developed by Canela which brings together agencies and organisations around the world to donate what we do best (our time, our talent and our creativity) to projects that promote gender equality.
What began in Spain and Portugal has now reached the world.
Working For Change is a commitment to real change. A proof that when we work together, work becomes impact.
What if by donating one hour you could create something
BIGGER?
Three years ago, we turned those questions into a global movement. Working for Change is an initiative developed by Canela which brings together agencies and organisations around the world to donate what we do best (our time, our talent and our creativity) to projects that promote gender equality.
What began in Spain and Portugal has now reached the world.
Working For Change is a commitment to real change. A proof that when we work together, work becomes impact.
MANIFESTO
In Spain only 27 out of 100 CEOs are women. In Portugal just 14% hold executive management positions. Across industries and borders, the gender gap persists: in leadership, in visibility, in pay.
These numbers may change from country to country, but the story remains the same.
And that’s why Working for Change exists: to turn creativity into action and work into impact.
We are an agency where 84% of the workforce are female. So, this is our cause. And we invite you to make it yours as well.
Over the past three years, we’ve brought together agencies and organisations to collaborate with women-led initiatives and NGOs working toward equality.
Each hour donated is one more step forward.
1 hour = 1 step closer to equality
MANIFESTO
In Spain only 27 out of 100 CEOs are women. In Portugal just 14% hold executive management positions. Across industries and borders, the gender gap persists: in leadership, in visibility, in pay.
These numbers may change from country to country, but the story remains the same.
And that’s why Working for Change exists: to turn creativity into action and work into impact.
We are an agency where 84% of the workforce are female. So, this is our cause. And we invite you to make it yours as well.
Over the past three years, we’ve brought together agencies and organisations to collaborate with women-led initiatives and NGOs working toward equality.
Each hour donated is one more step forward.
1 hour = 1 step closer to equality
Want to get involved?
If your organisation believes in the power of collaboration and equality, you can join Working for Change.
Being part of this initiative is easy: you just need to
donate a minimum of eight hours, or up to the equivalent of eight hours per team member
to a female entrepreneur, a women-led business, or an NGO or initiative working for the empowerment of women
We’ll provide you with a communications toolkit, including key messages and visual assets, as a starting point. You’re free to communicate your participation in your own way, using creativity to make the message yours.
Want to get involved?
If your organisation believes in the power of collaboration and equality, you can join Working for Change.
Being part of this initiative is easy: you just need to donate a minimum of eight hours, or up to the equivalent of eight hours per team to a female entrepreneur, a women-led business, or an NGO or initiative working for the empowerment of women member
We’ll provide you with a communications toolkit, including key messages and visual assets, as a starting point. You’re free to communicate your participation in your own way, using creativity to make the message yours.
IMPACT
collaborations
we started this initiative in 2023
IMPACT
collaborations
we started this initiative in 2023
OUR NEXT GOAL
OUR NEXT GOAL
TESTIMONIALS
Carla Magnet
About PR Studios
Fabiana Rosa
Sherlock Communications
Hannah Arnold
Red Lorry Yellow Lorry
Michal Rakowski
Enterie.com & Profeina.pl
Catarina Oliveira
Canela
AGENCIES
AGENCIES
PROJECTS & ORGANISATIONS
PROJECTS & ORGANISATIONS
RESOURCES
RESOURCES
Reasons why
If you need insights or data to support your campaign, explore our collection of articles and news on gender equality and women’s empowerment.
Campaign toolkit
Download here all the available resources for the campaign: logos, a selection of ready-to-use assets, editable templates…
This is not a one day marketing campaign; it’s a commitment to real change.
This is not a one day marketing campaign; it’s a commitment to real change.